HONDA Siel CARS REAFFIRMS ITS PROWESS IN TECHNOLOGY WITH THE LAUNCH OF THE ULTIMATE ACCORD V6

March 10, 2004 New Delhi

Honda Siel Cars India, having established its leadership in the luxury car segment of the Indian automobile industry with the launch of the seventh generation Honda Accord and Honda CR-V last year, is set to strengthen its leadership position in the segment with the launch of the Ultimate Accord V6. The new variant of Honda’s flagship brand promises to establish new benchmark for the industry by offering the ultimate combination of performance and luxury at an attractive price. The new car encloses an advanced 3000 cc, V6 cylinder SOHC VTEC engine, the perfect and ideal combination of power and fuel economy. The advanced engine technology helps in delivering an extraordinary responsive power of 221 bhp, never experienced before in India's luxury car segment. Highly advanced with first-time features like Drive by Wire (Electronic Throttle Control) and Cruise Control result in an extremely smooth and hassle-free drive further improved by the 5-speed automatic transmission featuring Honda's exclusive Grade Logic control. The Traction Control System provides enhanced stability and safety. The lavish and quite interiors add further to offer the ultimate driving experience. Mr. H. Yamada, President and CEO, Honda Siel Cars India Ltd., was highly optimistic at the launch. He said, “This year, our entire team is working towards attaining leadership in the premium segment. We have already become the number one player in the D-segment, with the tremendous response received by both our D-segment offerings - Accord 2.4 L and CR-V – launched last year. We are confident that Accord V6, which promises to set new standards in the segment by delivering an unmatched driving experience, will only strengthen our lead further.” Commenting on the performance of the new City, he added, “The new City is a revolutionary product at a great price. It was launched after conducting a detailed study of the needs of the Indian customer in the segment. The remarkable fuel-efficiency of the car has not only appealed to potential C-segment customers but has also attracted several B-segment customers, across the country.” -2- The Ultimate Styling: The Accord V6, like the Accord VTi-L, enunciates energy and vigour through its refined styling. The aggressive exterior design, inspired by the ‘Cheetah’, aims at the utmost in automotive functionality. The front and rear fenders and the sculpted body sides use a unique combination of straight lines and organic curves to provide a blend of muscularity and vitality. The bold front chrome grill with a pronounced 'H' mark, elegant 16" alloy wheels (with tubeless tyres for better maneuverability), chrome pull-out door handles and sporty and aerodynamic side rear-view mirrors enhance the styling further. The broad rear bumper and the perfectly chiseled trunk lid provide an equally sporty and aggressive look in the rear. The Ultimate Luxury: The Accord V6 comes with highly sumptuous features, offering its passengers an extremely lavish and luxurious experience. The dual-tone interiors, in shades of light ivory and black, and the extra touch of premium wood grain style, with classy woody panels even in steering wheel provide an expensive look to the car. The unique dual-zone climate control system allows individual temperature setting for the front passengers. The LED instrument panel takes refinement in luxury cars to a completely new level. The state-of-the-art in-dash 6-CD changer offers the most scintillating surround sound experience to the passengers. In order to enhance the overall luxurious experience of the new Accord, the doors of the car have been specially designed to close with minimal noise and ideal for a world-class global sedan. The Ultimate Comfort: The new Accord has been thoughtfully refined and improved to offer increased comfort and convenience to its passengers. The Accord's leather front and rear seats have a new cushion design, which not only reduces driver fatigue, but also helps in posture-perfect healthy seating. The leather-wrapped and classy woody gripped tilt and telescopic steering wheel, makes Accord V6 the fun-to-drive standout in its class. Control buttons including those for the audio system, are ergonomically located on the steering wheel, for ease of control. Other unique convenience features in the Accord V6 include a headlamp adjuster, headlamps with auto-off function, newly designed front and rear cup holders, interior lighting and retractable assist grips for all passengers, among others. The Ultimate Technology: The 3.0 litre powerhouse of the Accord V6 incorporates the advanced VTEC (Variable Valve Timing and Lift Electronic Control) System. The extremely advanced mechanism of the engine results in giving a unique combination of high performance and low fuel consumption by combining two different combustion environments. A key contributor to Accord's new ride and handling balance is its front double-wishbone suspension, which imparts a more sophisticated overall character to the car, enhancing body control under acceleration/ deceleration, high and low cornering loads and in transient maneuvers as well as improving stability in cornering. The subframe-mounted 5-link double wishbone rear suspension is also designed to provide superior comfort and ride, exceptional ride compliance and good space efficiency. The Accord V6 is one of the quietest sedans in its class with a host of new NVH (Noise, Vibration and Harshness) reducing technologies, such as newly designed subframes using special rubber floating mounts; a hybrid engine mount system and acoustic roof lining made of layered material among others. The Ultimate Safety: Stability and Safety take a front seat in Accord V6 with the Traction Control System as a standard equipment, with a choice of switching off or on the TCS. Other safety features including dual-stage smart SRS airbags for the driver and front passenger; Anti-lock braking system; seat belt pretensioners and load limiters; the 'G Force' control technology, makes the interior of the car a 'crush-proof survival zone'. About Honda Siel Cars India Ltd. (HSCI): HSCI was established in December 1995, with Honda Motor Co., (Japan) and Siel Ltd. (India) being the key promoters. The company started commercial production in December 1997 the company today figures among the top players in the Indian premium and luxury car market. Honda Siel introduced the Honda City car, an extremely successful engineering marvel, in India in December 1997. In August 2000, it added to the line-up by introducing the Honda City VTEC. The internationally successful Honda Accord was launched in July 2001 followed by its latest version, the all-new Seventh Generation Honda Accord, in July 2003. In the same year, the company also introduced Honda CR-V and the all new Honda City.