HSCI makes the Civic Hybrid more accessible for customers in India

November 12, 2008 New Delhi

New Delhi, November 12: Honda Siel Cars India Ltd., leading manufacturer of premium cars in India, today announced a special price for limited period of its revolutionary car and India’s first hybrid - the Civic hybrid.

HSCI’s pioneering move to launch the First Hybrid car in the country - the Civic Hybrid marked a milestone in the Indian Automobile Industry. The objective of launching Civic Hybrid in India was to create awareness about environment friendly technologies and to let the customers test drive and experience this new technology. The Civic Hybrid which was launched in June 2008 received overwhelming interest from the customers and industry bodies across the country. However, its high price due to the current duty structures made it inaccessible for lot of customers.

Based on feedback received from the customers, HSCI has decided to partly bear the cost of the car on behalf of the customers for a limited period and volume so that car becomes more affordable and more customers experience & own this new technology.

The new price of Civic Hybrid (ex showroom Delhi) is Rs 13, 36,000.

About Honda Siel Cars India Ltd.

HSCI was established in December 1995 as a joint venture between Honda Motor Co., (Japan) and Siel Ltd. (India). Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.

Honda Siel Cars’ state-of-the-art manufacturing unit was set up in 1997 at Greater Noida, U.P. and has inaugurated its new expanded capacity of 100,000 units per annum in February 2008.

HSCI launched the 3rd generation all new City on 25th September 2008 which comes with completely new design, new engine, spacious cabin and equipped with various active and passive safety features. Honda’s most successful global model, the eighth generation Civic was launched in July 2006 and is already a segment leader.

HSCI launched the 2.0L 2WD CR-V with Honda’s latest iVTEC engine. The 2.0L CR-V has better fuel efficiency without compromising on performance.

The latest 8th generation Honda Accord is a new benchmark in sophistication and luxury, with enhanced safety features. It is a perfect combination of power, style and comfort.

HSCI launched India’s first hybrid car– the globally acclaimed Honda Civic Hybrid on June 18, 2008. The Honda Civic Hybrid System features Honda’s revolutionary IMA (Integrated Motor Assist) technology that provides nearly 47% enhanced fuel efficiency than a regular 1.8L Civic AT without compromising on driving performance.

Honda City Honda City Zx and Honda CR-V ranked first in the TNS Total Customers Satisfaction Award.

Corporate awards of HSCI in 2007 includes: ‘Best Executive Car’ (Honda Civic), CNBC Autocar Auto Awards, ‘Best Brand for eco friendliness’ (HSCI) by Auto India and ‘Best Ad campaign of the year’ (HSCI’s 10th anniversary campaign) by Overdrive.

The company operates under the stringent standards of ISO 9001 for quality management and ISO 14001 for environment management.

For further information, please contact:

Anita Sharma
Honda Siel Cars India Ltd.
e-mail: anita@hondacarindia.com

Or

Poonam Tibrewal
Corporate Voice Weber Shandwick
Ph: 9811029543
e-mail: ptibrewal@corvoshandwick.co.in