HONDA UNVEILS ITS GLOBAL BESTSELLER - CIVIC - New Delhi

July 4, 2006 Fully loaded Civic Offers Advanced technology & bold styling

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New Delhi, July 4: Honda Siel Cars India Ltd., leading manufacturer of premium cars in India, today launched the Honda Civic, with advanced 1.8 L i-VTEC engine, sleek, aerodynamic exteriors and futuristic interiors.

The Civic, which will be available in manual and automatic versions - 1.8S MT and 1.8S AT - was unveiled by Mr Takeo Fukui, President and CEO, Honda Motor Company.

The heart of the Civic is the all-new aluminum i-VTEC engine, which delivers class-leading power of 132 PS (130 bhp) at 6300 rpm, while giving unparalleled fuel efficiency. Drive-by-wire technology enhances the efficiency of the engine, resulting in quick response and robust acceleration.

Honda Civic is the only car in its segment to be equipped with a 5-speed automatic transmission with a unique “Paddle Shift” option, which can be operated using the F-1 Racing inspired paddle switches, located just behind the steering spoke. The paddle shift, a first for India, provides the convenience of an automatic with enhanced driving pleasure of a manual.

With its aesthetically appealing mono-form sport design, having a dynamic flowing upper body and a solid and muscular lower body, the Civic is sure to be the most eye-catching car on Indian roads. The kick-up type headlamps and the attractive front grille will make it stand out in any car park.

If the exteriors attract, the interiors are sure to mesmerize the customer. The Civic’s interiors are new-age and user friendly. The dash-board is designed like the cockpit of an aircraft, with a multiplex meter – another feature offered for the first time in India – which is located exactly in the line of vision of the driver.

Overall Safety of passengers and pedestrians is a key priority at Honda. Therefore, the Civic in India will be fully loaded with a range of safety features, including ABS (Anti-Lock Braking System) and EBD (Electronic Brake-Force Distribution System), Dual SRS airbags and pre-tensioner seat belts. The Civic also has the collision-safe G-CON (G-Force Control Technology) body with a crush-proof survival zone. The external body structure of the Civic ensures pedestrian safety too.

The Eighth Generation Civic, which made its debut in India today, has won rich accolades ever since its global launch a few months ago. It has already been voted the “Car of the Year” in competitive markets like the US and Canada and “Most Advanced Technology Car” in Japan. It also won the "Top Safety Pick - Gold" Award from the Insurance Institute for Highway Safety in California.



Speaking on the occasion of the Civic launch, Mr. Takeo Fukui said, “With the launch of the latest generation Civic in India, we are reinforcing our commitment to our Indian customers, who have given tremendous support to all our cars. I am sure the Civic will meet the aspirations of our discerning customers.”

Mr. Masahiro Takedagawa, President and CEO, Honda Siel Cars India Ltd., called it a significant milestone in HSCI’s journey in the country. “The Civic’s design and performance levels are years ahead of its time and we are sure it will appeal to our customers in India. It is global technology that we have brought to India. But based on our market study and the needs of our customers, we have added some new features in the car, such as rear-seat audio control and reading light for rear passengers.”

Honda Civic is being manufactured at HSCI’s facility in Greater Noida, U.P. Initially the car will be manufactured with 68% localization, which will be increased to 80% within the next two years. The car will be sold through the company’s vast distribution network of 51 authorised dealerships, across the country. HSCI has already expanded and strengthened its dealer network in preparation for the launch of the Civic. This network is likely to go up to 66 facilities by the end of the current financial year.