Honda Siel Cars to Celebrate its first "Honda Fest" across all dealerships in India

November 25, 2008 New Delhi

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New Delhi, November 25: Honda Siel Cars India Ltd. (HSCI), leading manufacturer of premium cars, today announced the launch of a new customer-centric concept – “Honda Fest” at its dealerships across India, to coincide with the start of deliveries of its recently launched all-new Honda City.

The “Honda Fest”, a fun-filled weekend for the customers, their families and those who aspire for a Honda car, will be held from November 28 to 30*, at all the dealerships. The “Honda Fest” is an attempt by the company to nurture a sense of belonging with the brand.

Apart from test drive of the all-new City and other Honda cars, the “Honda Fest” will feature entertainment activities like music, dance, painting competitions, puppet shows, quiz contests and more.

Elaborating on the “Honda Fest” concept, Mr.Tatsuya Natsume, Director, Marketing, Honda Siel Cars India said “Honda organizes such customer engagement programmes in several countries, including Germany, Italy and Japan. The objective is to involve customers in important occasions for the company and establish a bond with them”.

“We are beginning this new concept in India with the new City, and will replicate the event after other important launches too. We would like to welcome all the members of the Honda family and even those who are considering a Honda to our dealerships over the weekend to come and enjoy a day with us,” he added.

*Honda Fest would be held in Delhi only on 28th and 30th November due to the assembly elections on 29th November (in Delhi).