Honda Siel Cars Opens Its First Dealership in Bhopal

November 11, 2003 Bhopal

Honda Siel Cars India Ltd. (HSCI), one of the leading premium and luxury car manufacturers in the country, today opened its first dealership in Bhopal in the state of Madhya Pradesh. The new dealership, Abhikaran Honda, was inaugurated today by Mr. Neeraj Garg, AGM Marketing of the company, in the presence of other senior officials of Honda Siel Cars and esteemed guests. Abhikaran Honda, Bhopal, would be managed by Mr.Patwa, and is the second Honda dealership owned by the group, after one in Indore. Bhopal, a significant contributor to Madhya Pradesh’s economic growth, fits perfect in the company’s marketing strategy of increasing presence in small towns and cities. The consumers of Bhopal, who till now had to depend on other neighbouring cities for buying the Honda brands-City, Accord and CR-V, will now be able to buy one of the country’s leading premium brands in their own city. Enthused on the opening of the first dealership in Bhopal, Mr. Garg, AGM Marketing, Honda Siel Cars India Ltd., said, “Bhopal, as a market, has immense potential for premium cars. The opening of our first dealership in the city is an acknowledgement of the same. Bhopal, perhaps, is economically one of the most important cities in the state. Our effort will be to constantly provide Honda’s world-class products and services to our current and potential customers in Bhopal.” About Honda Siel Cars India Ltd. (HSCI): HSCI was established in December 1995, with Honda Motor Co., (Japan) and Siel Ltd. (India) being the key promoters. The company figures among the top players in the Indian premium and luxury car market. HSCI started commercial production in December 1997 with an indiginisation level of over 50%, which has been raised progressively and is currently over 72%. Honda Siel introduced the Honda City car, an extremely successful engineering marvel, in India in December 1997. In August 2000, Honda Siel added to the line-up by introducing the Honda City VTEC. The internationally successful Honda Accord was launched in July 2001. The company introduced its latest version, the all-new Seventh Generation Honda Accord, in July 2003. Simultaneously, the company also introduced CR-V, offering a unique combination of ‘sedan and SUV’, thus creating a new segment in the Indian car industry. The all-new City, launched recently by the company promises ‘unbelievable Honda’ experience to the Indian customer. The new car comes with Honda’s intelligent Dual and Sequential Ignition (i-DSI) engine, redefining performance and fuel-efficiency benchmarks. Its unique CVT system sets new standards for automatic transmissions. The car is available in three models – 1.5 EXi, 1.5 GXi (M/T) and 1.5 GXi (A/T) and is priced between Rs. 6.67 – 7.67 lakhs.