Honda Siel Cars India Ltd. registers steady sales growth in March’ 09

April 1, 2009 New Delhi

New Delhi, April 01: Honda Siel Cars India Ltd, leading manufacturer of premium cars in India, registered a growth of 32% over the previous month by selling 7,368 units in March 2009 as against 5,579 units sold in February 2009. The growth in sales is fuelled by the success of its leading model - the new Honda City.

Speaking on the occasion Mr Jnaneswar Sen, Vice President - Marketing, Honda Siel Cars India said, “The new Honda City has emerged as an exemplary performer. Even in these challenging times, the sales of the Honda City have grown by 20% ever since the deliveries started in November 2008. We enter 2009 - 10 with a lot of confidence and are looking forward to launch of Honda Jazz as the year progresses.”
   
The cumulative sales of the company during the Financial Year period April’ 08– Mar’ 09 was 52,420 units as against 62,802 units sold in Apr’07 – Mar ’08. In response to the negative growth in the Indian automobile industry and in the interest of maintaining lean operations, Honda Siel Cars India had reduced production at its Greater Noida plant since December 08.

Model wise break-up for March’09
: City: 6040; Civic: 720 Accord: 326; CRV: 282

Expansion of Sales and Distribution Network in 2008-09:

Honda Siel Cars India expanded its sales and distribution network across the country during the fiscal year 2008-09 to 103 facilities in 60 cities. The network included 80 facilities in 51 cities during 2007-08.

About Honda Siel Cars India Ltd

Honda Siel Cars India Ltd., (HSCI) leading manufacturer of passenger cars in India was established in December 1995 as a joint venture between Honda Motor Co. Ltd (Japan) and Siel Limited with a commitment to provide Honda’s latest passenger car models and technologies, to the Indian customers.

HSCI’s first state-of-the-art manufacturing unit was set up at Greater Noida, U.P in 1997 with an investment of Rs. 450 crore. The total investment made by the company in India till date is Rs. 1620 crores. At present, the company has a capacity of manufacturing 100,000 cars.

The company’s product range include Honda City, Honda Civic and Honda Accord which are produced at the Greater Noida facility with an indigenization level of 74%, 74% and 28% respectively. The CR-V & Civic Hybrid are imported from Japan as Completely Built Units. Honda’s models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.

HSCI’s second manufacturing facility is in Tapukara, Rajasthan. This facility is spread over 600 acres and will have an initial production capacity of 60,000 units per annum, with an investment of about Rs 1,000 crore. The first phase of this facility was inaugurated in September 2008.

Corporate Awards of HSCI in 2009 includes: “Indian Car of the Year 2009”, “BS Motoring Car of the year” (Honda City), “Zigwheels Car of the year” (Honda City), “Zigwheels Sedan of the year” (Honda City), UTVi - Autocar Viewers Choice Award (Honda City), UTVi - Autocar Best Design and Styling Award (Honda City),UTVi-Autocar Best Luxury Car ( Honda Accord), UTVi-Autocar 2009 Green Award (Honda Civic Hybrid), CNBC TV18 Overdrive Awards 2009 Viewer’s Choice Car of the Year (Honda City),CNBC TV18 Overdrive Green Award (Honda Civic Hybrid), “Very Reliable”, “Environmental Friendly” and “Good Advertising” by Apollo Tyres Auto India Best Brand Survey Awards 2009,NDTV Profit – Car India & Bike India Awards 2009 Car of the Year (Honda City), NDTV Profit – Car India & Bike India Awards 2009, Mid-Size Car of the Year (Honda City), NDTV Profit – Car India & Bike India Awards 2009 Viewers’ Choice Car of the Year(Honda City), Top Gear “Bang for your Buck award” (Honda Accord) and “Safety award” (Honda).

Honda's Exchange and Pre-Owned car division Auto Terrace has been in existence ever since the inception of HSCI in India. Present in all major Honda dealers across the country, Auto Terrace presents itself as the one-stop solution for catering to the needs of customers wanting to exchange their existing cars for a New Honda car.
 
The company operates under the stringent standards of ISO 9001 for quality management and ISO 14001 for environment management.