Honda Launches the Revolutionary All-New CR-V in India

November 28, 2006 New Delhi

New Delhi, Nov 28: Honda Siel Cars India (HSCI), leading manufacturer of premium cars in the country, today launched the all-new, third-generation Honda CR-V in India

The new and completely re-designed Honda CR-V offers a distinctive combination of ‘comfort of a sedan with the sporty drive of an SUV’. The vehicle has new-age, aerodynamic exterior styling, luxurious interiors and an advanced 2.4 litre i-VTEC engine. Other premium features include Real-Time four-wheel-drive, 6-speed manual and 5-speed automatic transmission with Grade Logic Control and drive-by-wire Throttle System, all ensuring a smooth and effortless drive. It also has a host of top-of-the-line safety features.

Addressing the media on the occasion, Mr. Tatsuhiro Oyama, head of Honda’s Asia & Oceania operations, said, “The launch of the all-new CR-V in India is part of Honda’s global rollout. In view of the growing importance of the Indian market in Honda’s global strategy, Honda is launching the vehicle in India within two months of its world launch in September. ”

Speaking about the positioning of the new CR-V, Mr. Masahiro Takedagawa, President and CEO, Honda Siel Cars India Ltd, called it a “premium, urban SUV, which will redefine the SUV segment in India and change the way SUVs are viewed and driven in India.”

The all-new CR-V is powered by Honda’s acclaimed 2.4-liter DOHC I-VTEC engine, which delivers a phenomenal torque of 161 ps @ 5,800 rpm. A Double Wishbone rear suspension and Mcpherson Strut front suspension brilliantly handles turns and bumps to take the hard part out of the drive. The wide-tread lower body ensures better stability and cornering.

Apart from the sleek and aerodynamic styling and superior performance, the new vehicle also has best-in-class safety features to ensure passenger as well as pedestrian safety. Honda’s exclusive Advanced Compatibility Engineering (ACE) body structure enhances passenger protection and an improved G Force Control Technology (G-CON) maintains a survival zone for occupants even in case of a crash. Other safety features include Electronic Brake Distribution (EBD), Anti-lock Braking System (ABS), dual SRS airbags and three-point seatbelts with pretensioners to help protect the driver as well as the passengers. High-tensile steel is used in high-impact areas for greater passenger safety.

About the target customers for the new CR-V, Mr. Takedagawa said “The all-new CR-V is targeted at a young audience with an average age of 35-40 years. It is meant for people who are educated, tech-savvy, well traveled and adventurous. The new CR-V will be Honda’s image leader in the Indian market.”

The Honda CR-V, which made its debut in the world in 1995, has cumulatively sold more than 2.5 million units in 160 countries since its first launch.

Other new features in the car include Tilt and Telescopic Steering, Driver Side 8-Way Power Seat Adjustment, Dual Climate Control Air-conditioner, 6-CD MP3/ WMA Changer. A large, centrally located LCD panel digitally displays engine coolant temperature and fuel remaining, along with a variety of other information.

The all-new Honda CR-V come in all new range of colors, offering new shades such as Green Tea Metallic, New Red Pearl, Whistler Silver Metallic, Night-hawk Black Pearl and Premium White Pearl.

The Honda CR-V was first introduced in India in July, 2003 and the second-generation CR-V was launched in 2004. The new model, with several aesthetic enhancements, was also made available in manual transmission, and it further strengthened HSCI’s leadership in the SUV segment. Since it was first launched in 2003, a total of 5,547 CRV units have been sold cumulatively in the country.