Honda launches premium upscale all-new 8th Generation Accord

May 14, 2008 New Delhi

Honda Siel Cars India Ltd, leading manufacturer of premium cars in India, has announced the launch of its premium, upscale All-new Eighth Generation Honda Accord in India.

The new Honda Accord has been completely redesigned, with a larger wheel-base and Advanced & Powerful new exterior styling. The car has spacious interiors, with upscale luxury features. The overall length and width of the car has increased by 80 mm and 25 mm respectively, making its dimensions best in the class.

Although the size of car becomes bigger, there has been no compromise on driving pleasure and fuel economy. At the heart of the Honda Accord is Honda's advanced 2.4 litre i-VTEC engine that delivers class-leading power of 180 ps which is more than the outgoing Accord and fuel efficiency has been improved by 8%. The engine also delivers outstanding environmental performance and meets Euro−IV emission levels and is E-10 (10% ethanol and 90% unleaded petrol) compatible.

The All-new Accord comes with 5-speed Manual Transmission and 5-speed Automatic transmission with Paddle shift, to give the exhilarating experience of F-1 racing. The AT now has Shift Holding System which avoids unnecessary gear shifting on winding roads and helps in hassle free drive.

The handling is another key improvement in 8th Generation Accord. The chassis and the body have been renewed by introducing Honda 's latest technology to achieve best in class handling. Together with Variable Gear Ratio (VGR) steering, the new Accord becomes quicker and more agile despite its big size. The new Multi − Link Rear suspension aids in stable driving.

Safety of passengers and pedestrians is a top priority for Honda. The new Accord is equipped with the best of safety technologies, with intelligent six airbags, including side curtain air bags, Advanced Compatibility Engineering (ACE) body and G-Force Control Technology (G-CON) for enhanced safety of the vehicle occupants during a collision. The use of high-tensile steel has been considerably increased improving torsional rigidity, while also achieving major weight savings.

The interior design blends luxury with advanced functionality including eight-way power seat adjustment with lumbar support, tilt and telescopic steering wheel, an advanced audio system with a centre multi−selector and USB port. As in India, this car is mainly chauffeur driven, HSCI has customized some features to suit the Indian customer 's driving habits. So, the car has rear audio controls, rear AC vents and reading lights at the rear.

The All new Honda Accord will be available in three types in both Automatic and Manual transmission − Accord 2.4, Accord 2.4 Elegance and Accord 2.4 Inspire.

Speaking on the occasion, Mr. Masahiro Takedagawa, President and CEO, Honda Siel Cars India Ltd. said, "We are delighted to launch the 8th generation Honda Accord in India. With 'luxury-car dimensions and performance' and increased safety and luxury features, the all-new Accord is sure to redefine the Upper D segment in India."

He added, "Since 1976, when the first-generation Accord was launched globally, Honda has sold more than 16 million Accords in 160 countries. Of these, more than 16,000 units have been sold in India since 2001. The latest model too has got positive reviews in the U.S.A., Japan and Thai market since its launch in 2007."

For further information, please contact:

Anita Sharma
Honda Siel Cars India Ltd.
e-mail: anita@hondacarindia.com

or

Poonam Tibrewal
Corporate Voice Weber Shandwick
Ph: 9811029543
e-mail: ptibrewal@corvoshandwick.co.in