Honda closes bookings of Civic Hybrid under special programme

November 16, 2008 New Delhi

New Delhi, November 16: Honda Siel Cars India Ltd., leading manufacturer of premium cars in India, today announced the closure of the special programme on Civic Hybrid which was announced on November 12, 2008.

HSCI received an overwhelming response to the car at the special price with more than 1100 enquiries in just 4 days and all cars planned for this programme have been allocated against confirmed bookings. The deliveries of the cars are in the process.

The Civic Hybrid is imported as a Completely Built Unit (CBU) from Japan and no fresh arrivals of Civic Hybrid are expected till the end of March 2009.

Speaking on the occasion, Mr Jnaneswar Sen, Vice President, Honda Siel Cars India said, “The huge interest in the Civic Hybrid shows that Indian customer is ready to adopt such new environment friendly technologies. The introduction of the special price was our effort to promote this technology. We are very hopeful that with Government’s support for these environment friendly vehicles, a lot more customers would be able to experience this technology in future.”

HSCI’s pioneering move to launch the First Hybrid car in the country - the Civic Hybrid marked a milestone in the Indian Automobile Industry. The objective of launching Civic Hybrid in India was to create awareness about environment friendly technologies and to let the customers test drive and experience this new technology. HSCI had introduced a special programme on Civic Hybrid for a limited period and volume and partly bear the cost of the car on behalf of the customers to make the car more affordable so that more customers experience & own this new technology.