Honda Cars India introduces "Exclusive" edition of Brio in the festive season

September 30, 2013 New Delhi

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New Delhi, September 30, 2013: Honda Cars India Ltd. (HCIL), India’s leading manufacturer of premium cars, in India, today introduced a limited ‘Exclusive’ edition of Honda Brio with striking Black interiors and accessories to bring joy this festive season. The new edition also marks the 2nd Anniversary of the car in Indian Market.

HCIL has made several value additions in the Brio SMT model, creating a unique combination of styling, features and accessories. The ‘Exclusive’ edition comes with a Sporty Black interior theme with completely new premium upholstery along with matching Instrument Panel, Interior Trims and Roof Lining. The sporty theme on interior is well complimented on the exterior with addition of a new Tailgate Spoiler giving the car an enhanced sporty stance. An attractive accessories kit including a Door Visor, Exhaust Pipe Finisher, Back-Up Sensor and illuminated Side-Step Garnish adds to the appeal of the car.

The new edition will have an ‘Exclusive’ emblem to highlight the new festive edition. It will be available in three colors: Taffeta White, Alabaster Silver and Rally Red.

Honda Brio is a perfect package, which embodies the best of Honda’s technologies to deliver fun, agile and effortless driving, fuel-efficiency, spaciousness & safety. Brio is primarily targeted to a wide range of customers who are looking for a safe, economical and comfortable premium hatchback.

Announcing the festival edition, Mr. Jnaneswar Sen, Senior Vice President, Marketing & Sales Honda Cars India Ltd said, "We are delighted to introduce the new ‘Exclusive’ edition of Brio with black interiors. It is our constant endeavor to provide freshness to our products and create excitement in the market. We are confident that this new sporty and youthful look of the car will appeal to our customers."

Honda Brio has been very well received in the Indian market and has cumulatively sold 54,095 units in the last two years since its launch.

The ‘Exclusive’ edition of Brio will be available at a special price of Rs 492,000 (ex showroom Delhi).