Basic Principles

  • Respect for the individual.
  • The Three Joys (buying, selling and creating).

We at Honda believe that each person working in or coming in touch with our Company, directly or through our products, should share a sense of joy through that experience. This feeling is expressed in what we call "The Three Joys"

Our Goal is to provide joy through our Business:

The Joy of Buying: For those who buy our Products
The Joy of Selling: Engage in selling our products and services
The Joy of Creating: Involved in business of creating our Products

Company Principle (Mission Statement)

Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.

Management Policies

  • Proceed always with ambition and youthfulness.
  • Respect sound theory, develop fresh ideas, and make the most effective use of time.
  • Enjoy work and encourage open communication.
  • Strive constantly for a harmonious flow of work.
  • Be ever mindful of the value of research and endeavor.

Dreams inspire us to create innovative products that enhance mobility and benefit society. To meet the particular needs of customers in different regions around the world, we base our sales networks, research and development centers and manufacturing facilities in each region. Furthermore, as a socially responsible corporate citizen, we strive to address important environmental and safety issues.

“ No matter how
small the item, the delight of finally
manufacturing the
product is a feeling
that perhaps only an engineer really knows. ”

Soichiro honda Founder, honda motor co.

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